Kiss tart packaging design
Packaging / Branding Design
Photoshop, Illustrator, After Effects, Blender
2024
Kiss Tart is a fictional dessert brand, fully branded and designed by Minju Kim. A virtual advertisement was created using Blender and After Effects, while the packaging design was crafted using Photoshop and Illustrator.
“ Heavenly soft tart ”
Kiss tart
About
Kiss Tart is a premium tart brand aimed at delivering joy and delight to customers through the softest and sweetest tarts. True to its name, "Kiss," the brand aspires to leave a lasting and sweet impression. The concept draws inspiration from the product's signature feature—its velvety cream—which is also reflected in the logo design.
Design Concept
Unlike typical confectionery brands, Kiss Tart aims to establish itself as a premium brand with a rich heritage, assuring consumers of its exceptional quality. Inspired by luxury chocolate brands like Lindt and Godiva, we incorporated elegant elements such as script typography, gold accents, and creamy textures into the visual identity. This approach reinforces the brand’s sophistication while evoking a sense of indulgence.
Kiss Tart aims to deliver a taste as delightful and soft as a kiss. To convey this image, the primary focus was on visualizing softness. Through a short video, I combined the light, airy imagery of clouds with Kiss Tart, creating an impression of freshness and sweetness. This approach was designed to ensure that viewers instantly associate Kiss Tart with a delicate, melt-in-your-mouth experience.
Three Flavors : Strawberry, Custard, Chocolate
To align with the concept of a cream tart, the branding emphasizes the uniqueness of each flavor while maintaining the brand identity of "heavenly soft" indulgence. The key ingredients—strawberry, chocolate, and vanilla—are visually represented, and their distinct colors are carefully extracted and applied to enhance recognition. This approach allows consumers to intuitively associate the ingredients with the tart’s rich flavors, creating a cohesive and immersive brand experience.
